Tag: BARB
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Summer Not Loving for SVOD
It’s been an eventful second half to what has been a great year of television. Broadcast TV, against the backdrop of new competitors and often hyperbolic screeching of its demise, we have seen a plethora of big hitting, ratings winners. I will come back to that particular topic in another post however. Today I would…
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Addressing the right questions
‘Addressable TV’ is here. Depending on who you talk to its either the future of TV advertising, or indeed its saviour, or probably both. Like most people, I’m very optimistic about ‘Addressable’. The potentials for media owners to maximise and increase their inventory by reducing wastage, as well as the potential for planners to execute…
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Netflix Ad’d value?
It was recently announced that Netflix has been in the process of both developing and testing the ability to insert targeted promotions within its programming and its got people quite excited. The reason being, is this the start of Netflix moving to an ad-funded model? It is easy to see the potential attraction, its base…
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Netflix takes The Crown
It’s now official. In the latest BARB data for Q1 2018, in terms of the number of subscribing households, Netflix is now the largest paid for TV provider in the UK, knocking Sky off it’s throne that it has sat on for over 30 years. Its been called a disruptor, a new entrant, a protagonist,…
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One Player to rule them all
If the stories are true, the UK PSBs are poised to abandon a decade of competition in the delivery of television online, and join forces to offer a single online VOD player. This new service, in effect a return to the ditched Project Kangeroo, will act to counter the ever growing threat of subscription services…
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Left to our own devices
We’re able to watch television on more devices than ever before, whether it be live TV or catch-up, it’s now possible to watch when we want, and where we want. Online player apps now ensure there is no excuse to miss out on our favourite programmes. But what devices, other than the old faithful TV…
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Premier Pricing
In just under two weeks (8th February), the initial bids of the next round of Premier League football rights will be tabled. It’s always a fascinating time, of rumour, intrigue and speculation. Just how high will the price go for the mother of all giffen goods? As with the previous deals, there has been talk…
joelewis1979
measured-media.co.uk 