Blog Archive

Addressing the Right Questions – As we move towards buying addressable TV, are we asking the right questions of the measurement from media owners and platforms?

Netflix Ad’d Value – Is the potential move to deliver ads within Netflix content a wise one?

Netflix takes The Crown – Netflix subs are now larger than Sky within the UK

EPG is easy as 1-2-3 – The importance of the EPG within channel choice lineups continues, but is this importance changing?

One player to rule them all – With limted growth in online players on devices, is now the time for a single VOD player for premium broadcasters?

Vodding Along Nicely – Netflix Growth in end of 2017 continues, is there any end?

Left to our own devices – Different devices are more popular for different channel brands and players, we have a look at the differences

Premier League Pricing – With the upcoming Premier League rights deals to be announced, we look at what the real value should be.

Democratisation of Data – Knowing where your data came from, and what it means, within media measurement has never been more important.