Insights
Summer Not Loving for SVOD
It’s been an eventful second half to what has been a great year of television. Broadcast TV, against the backdrop…
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Audience Measurement Expert
Making sense of media measurement
Independent consultancy, training and advisory services for the media industry , from JICs and cross-media to digital attribution and beyond.
Measured Media Consulting provides independent expertise across the full spectrum of audience measurement, from JIC evaluation and cross-media methodology to training for agencies, broadcasters and platforms.
About the consultancy →What I Offer
Services built around
your measurement needs
From strategic advisory to hands-on training — tailored to where you are and where you want to be.
01
Consultancy & Advisory
Strategic guidance for organisations navigating the complexity of modern audience measurement. From JIC evaluation to platform metric interpretation — independent, rigorous, practical.
Find out more02
Training & Workshops
Bespoke training programmes for teams at all levels — from media fundamentals to advanced cross-media methodology. Delivered in-person or virtually, tailored to your organisation.
Find out more03
Conference Speaking
Engaging, informed talks on audience measurement, cross-media research and media industry trends. Available for conferences, industry events, panel discussions and keynotes.
Book a talk04
Research & Studies
Rigorous, independent research into audience measurement methodologies, market landscapes and emerging challenges. Designed for industry bodies, platforms and broadcasters.
Find out moreExpertise Areas
Across every dimension
of modern measurement
Deep knowledge spanning the full range of current audience measurement challenges — by media type and methodology.
Broadcast
Television & BVOD
Linear broadcast measurement, BARB methodology, BVOD data integration and the evolving TV audience landscape.
BARBBVOD
Reach & FrequencySet-top Box
Streaming
SVOD & CTV
Subscription video measurement, connected TV analytics and the challenges of measuring closed-platform audiences.
CTV MetricsACR Data
Platform Openness
Digital
Digital & Social
Online audience metrics, social platform measurement, walled gardens and the shift to privacy-safe methodologies.
CookielessClean Rooms
ViewabilitySocial Video
Audio
Radio & Podcasts
Radio listening measurement, RAJAR methodology, podcast audience data and the convergence of audio platforms.
RAJARDAB
Podcast AttributionStreaming Audio
Cross-Media
Cross-Media Measurement
De-duplicated reach and frequency across all channels, VID model methodology, and cross-media JIC development.
OriginVID Model
De-duplicationWFA Framework
Industry Frameworks
JICs & Industry Bodies
Joint industry currency evaluation, stakeholder governance, JIC set-up, methodology oversight and independence standards.
JIC GovernanceCurrency Evaluation
ISBAIndependence
About
An independent voice
in audience research
"Measurement only has value if people understand what they're measuring — and trust it."
With over two decades working at the intersection of audience research, media planning and industry governance, I bring a rare combination of technical depth and practical experience to every project.
Currently Chief Research Officer at Origin — the UK's cross-media measurement service — and available for independent consultancy, research, training and speaking engagements.
Origin CRO
Cross-Media
JIC Evaluation
Media Research
Training
Read my story
Conference Speaking
Bringing clarity to
industry conversation
Available for keynotes, panel discussions and conference sessions on the pressing challenges in audience measurement today.
Enquire about speakingThe cross-media measurement challenge
Why de-duplicated reach is both the holy grail and the hard problem of modern media planning.
What does good measurement look like?
Standards, independence, methodological rigour — what the industry should demand from its currencies.
Privacy, identity and the future of audiences
Navigating cookieless measurement, clean rooms and identity resolution in a privacy-first world.
The SVOD blind spot
Why streaming measurement remains the industry's most pressing unsolved problem.
Insights
Thinking on
measurement
Addressable TV
Addressing the right questions
‘Addressable TV’ is here. Depending on who you talk to its either the future of TV advertising, or indeed its…
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Insights
Netflix Ad’d value?
It was recently announced that Netflix has been in the process of both developing and testing the ability to insert…
Read more →Ready to make sense of
your measurement challenges?
Whether you need strategic advice, a training programme for your team, or a speaker who really knows the subject — let's talk.