Summer Not Loving for SVOD
It’s been an eventful second half to what has been a great year of television. Broadcast TV, against the backdrop of new competitors and often…
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Thinking on
measurement
Analysis, commentary and perspective on audience measurement and the media industry.
Addressing the right questions
‘Addressable TV’ is here. Depending on who you talk to its either the future of TV advertising, or indeed its saviour, or probably both. Like…
Read more →Netflix Ad’d value?
It was recently announced that Netflix has been in the process of both developing and testing the ability to insert targeted promotions within its programming…
Read more →Netflix takes The Crown
It’s now official. In the latest BARB data for Q1 2018, in terms of the number of subscribing households, Netflix is now the largest paid…
Read more →E-P-G…is easy as 1-2-3
People, at their very heart are creatures of habit. We find reassurance in things we are used to, aware of, and of course trust. Getting…
Read more →One Player to rule them all
If the stories are true, the UK PSBs are poised to abandon a decade of competition in the delivery of television online, and join forces…
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Vodding along nicely
It was a good end to 2017 over at Netflix HQ as they recently announced that worldwide subscriptions had now numbered 117 million, a rise…
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Left to our own devices
We’re able to watch television on more devices than ever before, whether it be live TV or catch-up, it’s now possible to watch when we…
Read more →Premier Pricing
In just under two weeks (8th February), the initial bids of the next round of Premier League football rights will be tabled. It’s always a…
Read more →Democratisation of Data
It’s been 100 years since the Representation of the People Act was passed into UK law allowing women (or rather some women) to vote in…
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