Category: Addressable TV
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Addressing the right questions
‘Addressable TV’ is here. Depending on who you talk to its either the future of TV advertising, or indeed its saviour, or probably both. Like most people, I’m very optimistic about ‘Addressable’. The potentials for media owners to maximise and increase their inventory by reducing wastage, as well as the potential for planners to execute…
measured-media.co.uk 