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E-P-G…is easy as 1-2-3
People, at their very heart are creatures of habit. We find reassurance in things we are used to, aware of, and of course trust. Getting people to try something new or different continues to be a challenge no matter the industry. How we watch television is no different. For sure, it is changing, and seemingly…
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Vodding along nicely
It was a good end to 2017 over at Netflix HQ as they recently announced that worldwide subscriptions had now numbered 117 million, a rise of 8.3m in the final quarter, of which 6.4m from outside the US. Impressive growth by anyone’s standards. So, clearly non-US growth is becoming a major revenue stream to Netflix,…
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Left to our own devices
We’re able to watch television on more devices than ever before, whether it be live TV or catch-up, it’s now possible to watch when we want, and where we want. Online player apps now ensure there is no excuse to miss out on our favourite programmes. But what devices, other than the old faithful TV…
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Democratisation of Data
It’s been 100 years since the Representation of the People Act was passed into UK law allowing women (or rather some women) to vote in UK elections. It was a landmark act which today may seem rather perplexing that it was even necessary, but all the same, it was part of a continued progress towards…
Helping you understand and measure audiences
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