Across every dimension
of modern measurement
Deep specialist knowledge spanning the full range of current audience measurement challenges — by media type, methodology and industry framework.
Television & BVOD
Linear broadcast measurement, BARB methodology, BVOD data integration and the evolving TV audience landscape. The transition from panel-based to hybrid measurement, and how broadcasters are adapting.
SVOD & CTV
Subscription video measurement, connected TV analytics, ACR data and the significant challenges of measuring audiences on closed platforms. Where the gaps are and what can be done about them.
Digital & Social
Online audience metrics, social platform measurement, walled gardens and the shift to privacy-safe methodologies in a post-cookie world. Identity resolution, clean rooms and what comes next.
Radio & Podcasts
Radio listening measurement, RAJAR methodology, podcast audience data and the convergence of linear, digital and on-demand audio. How to make sense of measurement across a fragmented landscape.
Out of Home & DOOH
Outdoor audience measurement, Route methodology, digital OOH metrics and the challenge of integrating OOH into cross-media campaigns in a meaningful way.
News Brands & Magazines
Press and magazine readership measurement, PAMCo methodology, the shift to digital-first audiences and how publishers are demonstrating value in a multi-platform world.
Cross-Media Measurement
De-duplicated reach and frequency across all channels — the hardest problem in modern measurement. VID model methodology, identity stitching, JIC cross-media frameworks and practical approaches.
JICs & Industry Bodies
Joint industry currency evaluation, stakeholder governance, JIC set-up, methodology oversight and the importance of independence. How JICs need to evolve to meet modern demands.
Attribution & Effectiveness
Media mix modelling, multi-touch attribution, incrementality testing and the challenge of connecting exposure to outcome in a privacy-safe, cross-platform environment.
Need expertise in one of these areas?
Get in touch to discuss how I can help your organisation navigate measurement complexity.