Joe is a leading figure in audience measurement in the UK and abroad, having spent over seven years working at BARB,, designing and implementing new measurement solutions, including the standardisation and delivery of measurement to online TV services in the United Kingdom.
Latterly, Joe has head up the Insight function of BARB with a desire to bring to life audience measurement data for the industry as a whole and promote best practice when it comes to analysing data.
A graduate in Economics from the University of Birmingham, England, Joe began his career in 2001 with the UK government statistics agency helping calculate and measure UK economic performance. In 2004, Joe joined Advanced Television Research (later to become AGB Nielsen Media Research) to work on and develop the BARB audience measurement service at the time.
Following his time with AGB Nielsen, Joe joined GfK helping to develop and run cross media measurement services for the BBC before joining BARB in 2010.
Joe is a passionate evangelist for transparent data measurement services underpinned by classical research techniques.